Oscar's Gonna Have His Way Toniiiiiight.

Jose here.

The brand new poster for the 83rd Academy Awards was released today.
Here it is if you have yet to see it...



The main poster (which seems to be yet another variation of the "Oscar as superhero" theme AMPAS always seems to recur to) is accompanied by three other posters which all include iconic images of Oscar night.


He will leave someone speechless tonight.

Reads the one accompanying the envelope we all love to hate.
And as cute as the tagline is, it truly should've been followed by "unless your name is Julia Roberts".


He will change someone's life tonight.

...when I saw the one with the spotlights I realized I was reading the taglines to the melody of West Side Story's fantastic "Tonight Quintet".
Try it yourself for some extra fun!
Oh and also, does Oscar still change lives? Did it ever for that matter?


He will make the stars shine tonight.

This one is perhaps my favorite because it highlights the one thing all of us love about Oscar night: the red carpet.
Even if we all want to slap each other the day after people we dislike beat Meryl Streep or Martin Scorsese loses Best Director for the umpteenth time, we all have a jolly time discussing who we loved and loathed during the red carpet show.

The classy, simple design of the accompanying posters also reminded me of something else:



Of course Black Swan might as well have the most brilliant poster campaign of the year and poor Oscar's posters look like they were designed on Paint after seeing the magnificent work graphic design company La Boca did with Darren Aronofsky's film.

Anyway, do you like what you see or would you have preferred to see Anne and James on top of a giant statuette like last year's strange design?

Posterized: Rabbit Hole & The King's Speech. What Are They Telling Us?

If you've been wondering what happened to the Posterized series, it comes down to this: A month or so back, I had been reading the book The Art of Drew Struzan -- he's the artist who used to do all those painted posters for Spielberg films and the first Harry Potter and so on -- and while reading it is I was preparing a "posterized: ben affleck" article. Ben Affleck movies, as it turns out, have hatefully ugly posters (no offense Ben, you're a handsome fella). So I didn't finish it. Too disheartening. Have to rethink that series. We still like the idea of movie posters, just not the reality so often, so they shan't go without comment.

Let's look at a few relative newbies.

The more we think about The King's Speech, the more we worry for The Social Network. (Seriously.. We'll see what happens with the precursor awards. Will critics rally like they have lately for one film, or will the votes be divvied up between a few darlings?). Speech was the easiest Oscar call to make back in the first round of predictions (April 1st) since it's one of those movies: The kind that wouldn't exist at all if there weren't such things as gold statues to be won.

But what to make of the poster? One supposes it's adequately conveyed what it needed to. If it were a personal ad it would be like so:

Weinsteinian 3some Seeks AMPAS Swingers to Cuddle. We're serious-minded but totally not stuffy; We could be elitist (the royal We!) but we're populist at heart, like you!  If you enjoy endearing peculiarities and good-hearted companions, have a sherry and join us for exuberant conversation (some stammering) and light role-play (WW II reenactments!).

Will you date that movie or is that the most boring poster you've ever seen? And why do their faces all have differently light sources? Couldn't Colin, Helena and Geoffrey at least pose for the poster together? I mean, you had them all in the same room several times for weeks. Damn you, Photoshop!

The Rabbit Hole marketing team has a trickier sell. They've got a bigger star to work with (Nic') but they can't really sell it as a star vehicle since it's prestige drama and public reaction to her tends to be so divisive. I like what they've done, though. Though I write about the theater far more than any other movie blog, I'm not well versed with this particular play, so I only know that it's about a couple who've lost a toddler. But that tire is pretty haunting and easy to project feeling onto, even if you know nothing about the material. The rope is unsettling too in its noose-like way. But before you get too depressed, there's that pastel blue sky and transparent type suggesting spirituality rather than emotionally pornographic gloom. Smart move, yes?

Or is it too calming like those anti-depressant ads on TV. Abilify!

I'm including these two posters to illustrate the marked difference between posters that have actual creative joy/heft [only allowed in "teaser" form] and posters that someone created at their desk only because they are given paychecks to do so. Now, it may well be that, as movies, Tyler Perry's For Colored Girls is terrible whilst Peter Weir's The Way Back is great (This is surely the first time in the history of the world that anyone has ever compared Tyler Perry to Peter Weir: enjoy.) but if that's the case, their movie's one-sheets tell the exact opposite story.

Floating movie star heads may well be the bane of movie posters for the past three decades, but stripes have been torturing us for nearly as long, now. It's weird that Hollywood loves them; horizontal stripes make you look fat!