Anticipation... The Year in Film Promotion

Year in Review

NATHANIEL: Hey kids. So some time ago I was introduced to Mark Blankenship who writes The Critical Condition. I've been reading that blog ever since. Mark writes about everything pop culture -- I love his music posts especially -- and he's now officially a "talking head" having done a couple of Joy Behar Show gigs. We decided to have a little year in review convo. Part one is here at The Film Experience and tomorrow Critical Condition will run Part two. Got it?

MARK: Hi Nathaniel!

NATHANIEL: Hey you.

MARK: With Hurricane Award Season upon us and year-end lists popping up everywhere, I thought it would be fun to look back at the year in movie promotion. In 2010, which trailers, posters, and campaigns were the best? Which ones were the worst?

In the category of Worst Promotion of a Good Movie, I'll nominate Despicable Me. I mean... seriously. I've seen a billion previews for that film, and I still don't know what it's about. Yellow tic-tacs in overalls? Steve Carell learning a life lesson from the Orphaned Triplets of Belleville? Who can say? Apparently, though, Despicable Me is really good. It certainly connected with ticket buyers, and New York's David Edelstein put it in his year-end top ten. Yet because of my weeks-long irritation with the previews, I'm still dubious.

On the other hand, the promotion for Sofia Coppola's Somewhere gets my vote for Worst Promotion of a Good Movie. Because, really... Somewhere is a dense, rewarding experience that's being marketed as a pretentious suck-a-thon about a rich dude's problems. Coppola's previous film, Marie Antoinette, was so boring it actually made me angry, yet it got a sexy, energetic campaign. Why couldn't someone do the same for a movie that actually has some sexiness and energy?

Alright... that's my opening salvo. Which campaigns are you thinking about?

Minions! (a.k.a. "Millions" ...in merchandising)

NATHANIEL: How can I even get to the campaigns that I might be thinking about when you have already given me so much to lob back at you?

I can one up you on Despicable Me; I've SEEN the movie and I still couldn't tell you what it was about. It's fun to watch and it's funny but it evaporates in your head within a week's time. The only thing I do remember now is the ad campaign. I think we have to consider this a strange case where a bewildering ad campaign actually does truth tell. As I recall, the movie is disjointed and slapsticky and it does feature plenty of scenes involving yellow tic-tacs. I suppose the main narrative thrust is Steve Carell learning life lessons. Which lessons those were I can't recall but I remember there was much cuteness. And not just by way of yellow breath fresheners.

As for the Coppola Now: Redux... I shall refrain from answering until you tell me what your position is on Harry Potter and the Deathly Hallows Pt 1. (speaking of suck-a-thons about rich dude's problems)

MARK: It's interesting you should ask about HP7: The Hallownator. I promised my family that I'd wait to see it until I went home for the holidays, so for the time being, my opinion is entirely based on the promotional campaign. And as someone who hasn't really liked any of these movies---I've found them all to be ploddingly literal adaptations of exquisitely imaginative books---I've found a couple of reasons to hope. For one, I was heartened by the story that the movie wouldn't be released in 3-D. To me, it suggested that quality was being chosen over extra revenue. Also, the trailer (and especially the music in the trailer) has a grandness that matches the weight of the story.

That said, the posters I've seen plastered all over New York are just... zzzz. The dimly list cast photos may tell me the movie is coming out, but they don't tell me anything about it. Really, though, I don't guess that matters, because it's not like this movie needs that much help to get butts in the seats.

NATHANIEL:  EVERYONE's opinion of Harry Potter is entirely based on the promotional campaign, not just yours! You've stated the truth of it. In fact, you have already seen the movie if you've read the books or seen the commercials or plan to see the final movie next year. Nothing happens. Or, rather, if something happens it's the same thing that's already happened. It used to be the same film every year with minor changes in window dressing. Now, they're not even bothering to make a film anymore. Warner Bros has made the world's first 145 minute bookmark/commercial and they're making hundreds of millions for their evil con job. They've robbed the public blind and the public loves it.

Marketing is the new Stockholm Syndrome.

I love Sofia Coppola's movies (even and especially Marie Antoinette -- so there!) but they're their own repetitive franchise. Sofia is a better wizard because mise en scene trumps CGI every time.

Sofia Coppola and the Virgin's Suicide
Sofia Coppola and the Suntory Times Adventure
Sofia Coppola and the Cake-Eating Queen
Sofia Coppola and the Deadly Chateau Doldrums Pt. 1

poor little world famous rich boys

Somewhere and Hallows Pt 1 are essentially the same story: Famous Mopey Rich Boy (wizard Harry Potter / movie star Stephen Dorff) has a big problem (Voldemort/Ennui). Watch him wander aimlessly through foreign places not knowing exactly what he's looking for (Godrick's Hollow /Italy) whenever he's not resting aimlessly in his comfortable quarters (Magic Tent / Celebrity Hotel) with his loved one (Hermione / Elle Fanning). All the while he's worrying about that overarching problem that he really doesn't know how to solve. In the end he sort of decides to move forward towards his goal. Maybe. It's vague.

My longwinded point -- I promise to be much briefer moving forward-- is that I'm going to mentally slap the next Harry Potter fan who calls any "arthouse" movie boring because "nothing happens."

MARK: I think you've cracked the Da Vinci Code with your Harry Potter/Somewhere comparison. Some addendums: Famous Mopey Rich Boy relies on souped-up transportation (Firebolt Broomstick/sports car) and has a dopey friend whose relationship with a young woman provides a convenient dramaturgical contrast to his relationship with her (Ron/Chris Pontius.) Also, a set of twins tries to amuse Rich Boy with tricks that only end up distracting him from his quest (those Weasley boys with the magic shop/those strippers with the portable pole.)

Strippers with port-a-poles. Best scene in Somewhere!

Meanwhile, I can tell you that I'm seethingly jealous about your recent interaction with Barbara Hershey. (But also happy for you!) What did you think about the lead up to Black Swan: Revenge of the Back Feather?

NATHANIEL: Ah, Black Swan. The topic of the month. This is a rare case where I'd believe that the marketing campaign was directed by the filmmaker (I'm sure it wasn't) because the commercials are of the same exact tenor of the product: outre, mysterious, sick, sexy, highbrow clothing but lowbrow soul (note how thrilled the trailer is by its big campy gotcha moment (that feather yanked from Natalie's back!). The commercials are so cinematic you can taste popcorn. In short: ticket sold!

Even the posters are using truth in advertising. The first one, with Natalie's Black Swan ballet makeup is full frontal confrontrational as introduction. That art deco/Erte-ish series that followed are true enough about the movie's love of artifice and theatrical design. The ugly one with Natalie's badly photoshopped red arm reveals real commercial instincts - it's not exactly a subtle movie. Finally, the latest one with Natalie's cracked face, is yet again underlining that this girl is beautiful but cracked.

...She bonkers!

Black Swan's Truth in Advertising.

Part 2 of this convo ~
Now Playing at The Critical Condition

...for more on favorite promotions and movie posters. Read it.

7 Word Reviews: True Grit, The Illusionist. Somewhere

Because this week is about trying to keep up with screenings, interviews and endless precursor announcements, here are some very very short reviews.

The Illusionist
A magician in the twilight of his career, finds companionship in a young woman.
7WR: Slow but just sublimely rendered. Devastating finale. B+/A-?


All Good Things
Unsolved mystery from the 80s about a wealthy heir and his missing wife.
7WR: Nightmarishly uneven, convoluted. But Kirsten hurts authentically C-

True Grit
The Coens adapt a western about a young girl seeking to avenge her father's murder
7WR: Even the horses act with meticulous predetermination. B-

And in conclusion a highly narcissistic double feature. Both films are rendered with visual aplomb and quite in tune with their own unique frequencies but you should steer wide and clear if you're allergic to wealthy people hosting their own pity parties and expecting you to bring gifts.

Tiny Furniture
A college graduate returns to her artist mothers home; regresses, refuses to leave it.
7WR: Navel-gazing finds funny highly specific lint. B+

Somewhere
A famous actor, lost to himself, kills time with his daughter.
7WR: Director/Protagonist treads water but what form! B

LFF 2010: five final festival films to wrap up with...

Craig here from Dark Eye Socket with my LFF wrap-up.

As of tonight the BFI London Film Festival is done for another year. It's been a stellar year all told, if the surplus of reports are to be believed. And I'd willingly add a further approving nod to the list. I didn't manage to see everything I wanted (juggling festival times and dates with travel arrangements is an art – one that's open to fateful intervention...and multiple tube delays), but what I saw was on the whole a bumper crop. Roll on next year, I say. Here are five previous reviews, selected from the films I saw:  Uncle Boonmee, A Screaming Man, Winter Vacation, Rare Exports and What I Love the Most. And below are five final mini reviews of a few festival highlights.

Thomas Vinterberg introduced his new film, Submarino, in a cheeky fashion: “if all goes well, you’ll be depressed at the end of the film. Enjoy yourselves!” It was no happy time sure, but it was an enthralling film, despite its determinedly grim subject matter. It follows two brothers’ hard, poverty-stricken lives in contemporary Copenhagen; a family tragedy as kids has left them scarred and emotionally unable to cope with adult existence. Hope is hard to grasp, but not too far away; redemption comes at a cost but may just stop dead the cycle of despair plaguing one or both of the brothers. The characters' direness isn’t forced or over baked and sympathy is well-earned. Lead actors Jakob Cedergren and Peter Plaugborg are excellent as, respectively, the older and younger siblings. Vinterberg’s humanistic approach is thoroughly rewarding and the tautness of the script ensures we become embroiled in the brothers’ plights. It’s strangely an easy film to like, but not always pleasant to watch. B-

 Submarino

Abel, the second directorial effort by actor Diego Luna, was a complete contrast to Submarino (I saw them consecutively). The story of a boy, the titular Abel, who returns home from a stay at a psychiatric hospital to resume living with his mother and siblings – only to assume the role of patriarch of the house, brought on by his father’s disappearance years earlier. The family go along with the ruse in the hope that it aids the boy’s recovery. It’s an amusing, sweet-natured look at how families are truly peculiar to themselves more so than to others. It also questions the role of the father in modern Mexican life and makes more than a few choice and aptly conveyed criticisms of male-dominated hierarchies.





Though it plays all this with pleasant abandon, Luna handles the few slightly troubling darker moments with able care. If the ending seemed a bit easily arrived at, it was made up for by the wonderful photography and easygoing performances, not least a cracking turn by young Christopher Ruiz-Esparza as Abel. C

Abel

Two excellent documentaries at the LFF this year were, for my money, two of the fest's best. The first, Journey’s End (La Belle visite) from French-Canadian director Jean-François Caissy, looks at the day-to-day lives of the residents of a Quebec retirement home for the elderly – the L'Auberge des Caps – over five seasons. Situated between a frosty ocean view and a busy Highway, the home, refurbished from an abandoned motel, is a building once made for passing visitors, but now houses folks in the later stages of their lives. Caissy unobtrusively documents random events with warm assurance: dear old gals getting their hair done, the comings and goings of deliverymen, birthday celebrations, personal prayer time and even the home’s resident dog, who frequently scarpers the vast, long corridors. All the community is shown with great thoughtfulness, and interest in their lives is duly maintained through Caissy’s sure-handed control of his material. The inherent tranquillity of it all is thrown into sharp relief by the inevitable idea of finality aroused by the title. It was a joy to spend time with these people. B

Journey's End

The second documentary to wow me was Frederick Wiseman’s Boxing Gym, now playing in US theaters. Wiseman is as much a film artist as any fiction filmmaker, and is often (rightly) held up as such alongside many a fellow documentarian (Chris Marker and the Maysles bros, for instance), especially for his no talking heads, no descriptive onscreen captions and, ultimately, no fuss approach. As ever, his mastery of the form is present and apparent. The titular gym in Austin, Texas is the focus of Wiseman’s elegant and measured gaze: its owner Richard Lord and various members – including lawyers, students, young mothers, doctors, soldiers – train, chat and generally box happily away whenever their often busy lives permit. All the while Wiseman, with his signature visual dexterity, acutely captures key moments and exchanges which reach far beyond the activity at hand to reveal insights into contemporary America. The sounds and aural rhytms of the gym are particularly notable: the noise of fast punches to speed bags, the constant buzz from the training timer chart, the white noise of friendly banter in the background. It’s a visually splendid film, too: light falling on the gym floor, frenetic, dance-like close-ups of nimble-footed boxers and still shots of the city in bright daylight all display Wiseman’s skill with crisp composition. But the telling snapshots of individual gym members resonate most. I was interested in each person’s history, the fleeting ins and outs of their lives, and could’ve happily spent many more hours with them at Lord's gym. Wiseman gets every aspect spot on. A

Boxing Gym

Finally, Sofia Coppola’s new film Somewhere was, at once, a pleasant surprise and a film seemingly set on autopilot. It’s lovely to look at but it feels rather too much like happy stasis. The first half hour is largely a series of beautifully photographed scenes simply woven together, featuring a strung-out Hollywood actor played by Stephen Dorff frittering his time away lounging with pole dancers and film world flakes in between routine appointments. That’s all well and good until he has to take charge of his estranged daughter (Elle Fanning) and attempt to emotionally re-engage with his real self.

Dazed, cool-around-the-edges drifters are common currency for Coppola, and the film doesnt tread anywhere fresh. It’s fairly easy to predict where Somewhere will end up. The film meanders nicely enough – Sofia does love those lazy days – but it loses some of its early finesse on later scenes which don’t go anywhere or say anything particularly interesting. Coppola is obviously criticising the Hollywood machine here, but she’s also clearly enamoured with it. Is she maybe too close to really have something coruscating to say. She’s a direct product of it, which makes several of her soft attacks come off as slightly too precious. It’s not ivanssxtc (though I’m actually quite glad about that), but it does effectively pinpoint some of the less glamorous actorish tasks with effective wit and clarity. (An 'old-man make-up' test sitting is both deliberately dull and languorously creepy, and my favourite moment in the whole film – it subtly speaks volumes about the sometimes tedious nature of stardom in one acute slow zoom.)

Somewhere

Somewhere has the most relaxed, laid back atmosphere of any film I’ve seen in 2010 so far, save for perhaps Greenberg, and is a refreshing and escapist diversion for a globe still in economic crisis (though is an indulgent tale about a privileged, self-examining A-lister quite what the world desperately needs right now?). Dorff and Fanning are very good and Harris Savides’ photography (more L.A. kinship with Greenberg) is some of the year’s best. But, to be honest, Coppola is coasting, however blissful the ride. C-

My personal top five from the LFF were: 1. Boxing Gym, 2. A Screaming Man, 3. Journey's End, 4. Submarino, 5. Our Life

Take Three: Anna Faris

Craig here with Take Three.

Today: Anna Faris

Take One: Even cowgirls get the blues

I’m always up for a spot of Brokeback love. I know there's been plenty of attention around these parts in the past but let’s divert the love that-a-way. Let’s ride sidesaddle and gallop slightly away from Jake ‘n’ Heath. And Michelle 'n' Anne. And Ang. Hey, look, it’s Anna Faris as Lashawn Malone in Brokeback Mountain (2005).

I’d just seen Faris in Just Friends when barely a week later (January 2006) Brokeback was released here in the UK. The complete contrast between Faris in the two films caught me off guard. She pops up ninety-minutes in during a couples’ C&W night-out scene with Jake Gyllenhaal & Anne Hathaway.  She “talks a blue streak” without much pause for breath – and in doing so fills the gap where a homoerotic attraction is becoming increasingly apparent between Jack Twist and Lashawn’s husband Randall (David Harbour). Jack and Lashawn dance; she continues to chatter. A new scene comes and goes with Lashawn entering and chattering her way gaily through it.

It’s a minuscule part but one that actively enhances the film. And Faris, with a touch of cowgirl glamour creates a world for Lashawn that is surely real and would be utterly believable if we were to follow her story instead of Lureen’s and Alma’s. The other Brokeback wives have their moments of realisation and breakdown; Lashawn, being a passing, peripheral character, doesn’t get hers (Randall is another “confused” cowpoke). But, thanks to the key manner in which Faris makes palpable the glimmers of anxiety in Lashawn’s gasbagging, we know she’ll suffer as Lureen and Alma do.

Take Two: Coppola load of this casting coup

There are some things I liked about Lost in Translation (2003), and some things I didn’t. Anna Faris is the crux of my love-hate relationship with the film. I like her. I dislike the reason she’s (ostensibly) there. Faris is vibrant, lively and gleefully adorable as Kelly, the flaky blond actress who tender, sensitive Charlotte bumps into in the Tokyo hotel lobby. Her small segment – or I should say zesty interruption – perked me up just as I was beginning to get fed up with ScarJo’s misery. Faris shows her personality here even when she’s meant to be showing... Cameron Diaz’s, wasn’t it?

It takes a sharp skill to play a vapid, questionably-talented and intentionally annoying bimbo like Kelly, and do it well, but Faris possesses it; the role wouldn’t have been half as memorable or crucial without her.

Lost in Translation has its staunch defenders as well as its starchy detractors. I'm on the fence. But isn't Coppola fille displaying her snarky, precious side when she hires one – fairly unknown at the time – comedy actress to allegedly impersonate another – far more famous – one, just to imply something underhanded about the latter through the (admittedly spot-on) talents of the former? Is this indicative of the peculiarities of the largely hidden squabbles buried within the Hollywood community? It taints the film for me, but no matter. Faris knocks her scenes out of the hotel car park. She got to stretch her craft and add a different slant to her filmography whilst being wonderfully, enthusiastically familiar. Were we meant to share in Charlotte's lofty derision of Kelly? I know I didn't. I was too busy enjoying Faris.

Take Three: One order of Anna – to stay

For the third take, I meant to feature Faris' Monroe routine over a steaming manhole in The House Bunny. But after accidentally catching Waiting... (2006) for the third time, I couldn’t resist scribbling a few words on her role as Serena, ex-girlfriend to co-lead Ryan Reynolds, who works, like all the characters do, at the brilliantly named theme restaurant Shenaniganz.

Faris’ role is clearly supporting, but she breezes on screen with the bright confidence of a lead. Her pin-sharp and perfectly delivered put-down of Ryan Reynolds in one of Waiting...’s best scenes is a joy to watch and watch again. (Watch it many times: Faris’ timing is exquisite.) Faris and Reynolds (and scriptwriter Rob McKittrick) create an entertaining scene – a crude, rude re-take on the sparring couples slapstick banter - that's full of choice insults and great Faris facial expressions. Without much fuss the scene humorously reconfigures the tired old Battle of the Sexes thing into something daft and genuinely funny, just in miniature, with the couple wearing garish work uniforms emblazoned with their names.

Faris gets the upper hand. She keeps it, works it, and walks off with it by the time she’s verbally downsized Reynolds to a portion small fries. It’s a relishable, smile-inducing comic performance. I'm so on team Faris.

In a relatively short span of time, the actress has contributed so much to a commendable amount of movies that the three takes above (and three mentions below) don’t do her true justice. Judy Holliday, Lucille Ball, Goldie Hawn, Jennifer Coolidge... I’d be happy to include Faris in any future line-up of comedy gal greats. (Rumour has it that she'll be in Ghostbusters III and a remake of Private Benjamin. Good times.)


Three more key films for the taking: May (2000), Smiley Face (2006), The House Bunny (2007).